1. Unique clan targeting color selection. Being able to designate other clans using different colors so you can distinguish between clans you have an alliance with and clans who you are at war with regardless of faction.
2. New Items (specifically aesthetic items). Different color woc pa's (white woc ppu pa). Woc 2 and 3 items, design a new apartment. Have these new items be rare part drops even the new apartment. Have all high level mobs drop parts (y-reps, doy bot etc..) Add a new ultra rare slot enhancer that guarantee's 1 slot on a rare weapon, make it a random world drop (really really low drop rate). This would give people incentive to do things when there is no pvp happening. New trophy's would fall under this category as well.